We may not know each other super well, but I’m gonna go ahead and assume a few things about you…
- You’re human
- You’re one person – no hydra situation goin’ on
- You’re busy
- You’re not a fan of stress
- You want to be successful
Sound about right?
So you with your one brain, two arms, and limited time need to get a handle on this whole social media thing, and you’d like to do it without tearing your hair out.
I’m Going to show you how to break it down into manageable pieces.
- Define your audience (with awesome tools to help!)
- A quick rundown of the popular social media spots and who uses them
- Peak posting times – get the most engagement with the least effort
- How to maximize your time on social media by automating your posts
These tips will get you on your way to building a social media presence that’s both effective and simple.
Pick one social site
There are SO many to choose from, I know. You’re probably familiar with the big ones – and they are BIG for a reason – so don’t overthink it too much.
Take the ones you know, and choose one (maybe two if you’re feelin’ ambitious) social media platforms for starters.
Keep in mind social media is about connecting with people. That will apply no matter which platform you choose.
Here are several of the biggies:
Trying to master all the socials at once can quickly get overwhelming, which makes your work suffer.
Concentrate on one.
You will become the master, grasshoppa.
Define YOur Audience
Flex your pro-blogging skills by making sure you understand your audience.
Different social spaces attract different people – just like in real life. So your audience may be spending a lot of time on Pinterest, but you won’t know for sure unless you know who your audience is.
If you’re new to blogging or social media, this might sound a bit scary, but don’t worry, you can move forward whether you know a little about your audience or their whole life story.
Things to understand about your audience:
- Their general age
- Where they live (city, state, or country)
- Their hobbies (fishing, baking, video games, traveling, ect)
- What they do for work
- Do they have children?
- Relationship status
- Education level
- What problem do they have that you’ll be solving?
- Their values, opinions, and general attitudes
Let’s be clear: You absolutely DO NOT have to know all these things about your audience, but define as many as you can.
You’ll be able to fill in more blanks as you grow your social influence!
Bookmark these resources to help you get insights into your audience:
Buffer – If you use buffer (even the free version) you can view stats on how often your posts have been shared, liked, mentioned, ect.
Followerwonk – This app gives you a super-detailed look at your followers, and the accounts you follow on twitter.
Twitter Analytics – Twitter’s native analytics app will give you all sorts of useful info about your twitter account, including ways to compare activity over time.
Facebook Insights – Gives you a breakdown of your audience, and the audience most likely to connect with your brand/product/service so you can start creating content tailored for the right people.
Iconsquare – For Instagram, you’ll get a lot more than just analytics here, but you will get analytics.
Pinterest Analytics – Pinterest’s built-in tool that gives you insight into your pins’ reach, what your most popular pins are, and more.
Once you understand who your audience is, you can define which social platforms they call home
A quick look at social media users across some of the big social platforms:
Facebook: Still dominant, huge active userbase, wide age-range.
Pinterest: Larger young adult audience, HUGE buyer-potential, topics like “DIY” and “recipes” do well here.
Linkedin: Professionals and college grads looking for networking and business-related topics.
Google+: Professionals, low-engagement, but lasting potential as posts get re-found and shared around.
Stats provided by the Pew Research Center
Facebook beats most social networks by a mile right now, so it makes sense to set up a Facebook page for your blog, but don’t ignore the other options.
Social platforms like Instagram and Pinterest have doubled their userbase since 2012!
You can also get a more detailed rundown over at SproutSocial.
DECREASE your effort, increase your productivity
Use peak posting times to get the most engagement (follows, clicks, ect) with the least amount of effort on your part.
Peak Posting Times
Each platform has its own “peak posting times”- get started by looking over these awesome infographics!
Remember: You’re looking for the peak posting times for ONE platform – maybe two if you’re motivated.
Concentrate on finding peak posting times for your social media platform. Shove all the others to the side. They shouldn’t even be on your to-do list right now
Generally speaking, you want to be posting when people aren’t working/in school. So early morning or mid-afternoon tends to do well.
Automate & reach more readers
If you want to get the most of your social media then consider using a scheduling app to make sure your posts are getting in front of the right eyes at the right times.
My favorite social media schedulers:
Stuff Your Brain
Don’t twist yourself in knots trying to figure out all the social media spots right now.
Choose one. Maybe two.
Learn to maximize them.
Stuff your brain with info like:
- The best ways to share content on that platform
- The best times
- How to get more views on that platform
- Paid or free options
- and so on.