a big List of Blog Basics
This is a little self-five but I just put together a giant list of ways you can make money with your blog in a guest post over at MakinTheBacon – you should totally check it out.
While I was writing that post, the wheels in my head started turning (a rare occurrence, not to be taken lightly) and I realized that even though that list is a great resource *self-five* bloggers would be able to make more use of it if they understood what I call “blog basics.”
This is the stuff that will save you frustration, money, and time on your road to building an awesome blog.
You may have read up on the key parts of building a blog, but it’s easy to get lost in one and forget the others.
I wanted to put them all in one spot to make it easy to remember, and also provide you with some of my favorite resources around the web.
There are 2 main categories this post covers:
- Blog Design & Appearance
- Blog Traffic Strategies
Those 2 things are HUGE need-to-know parts of blogging. They have massive power over your blog’s success.
Whether you’re starting a blog for the first time or looking to revamp an old blog, you should be putting some time into learning about those 2 biggies.
Within each of the 2 BIG blog basics, there’s a list of subcategories with a ton of the best blogging resources for you to bookmark.
The way your blog looks can determine how long a reader stays, if they join your e-mail list, if they buy anything, and if they ever come back.
Your blog design, colors, and visuals give your readers a sense of who you are.
Use blog photos to make posts more sharable and interesting.
Each color has a different impact on your readers. If you use it effectively, it balances your blog, making it interesting to look at, if used incorrectly it might just give your readers a headache.
35 Free Tools for Choosing Your Website’s Color Scheme (Techyourblog)
Your blog brand is the end result of all your visuals and your message put together. It’s your online personality.
How to Create a Brand for Your Blog in 5 Minutes (Techyourblog)
7 Essential Ingredients for Branding a Blog (Thebrandedsolopreneur)
10 Ways to Build Your Personal Brand (Entrepreneur)
How + Why To Create A Style Guide For Your Blog (Melyssagriffin)
Getting Blog Traffic
This is what you’re probably going to concentrate on most when you’re building a blog, since getting people to actually read your blog is kinda a big deal.
These are blog basics – you should know that these tools and methods exist and have a basic understanding of them even if you choose not to use them all.
Search Engine Optimization helps search engines like Google see your blog, and can be the difference between making it onto Page 1 of the search results or page nobodyisevergoingtofindyou.
5 Things You Need to Know About Social Media & SEO (Kissmetrics)
Learn to use keyword research to get an idea of what people are looking for. You can use it to find peoples’ problems, then solve them, and you can use your fancy SEO skills to help your blog posts rank long-term.
High-quality links to your blog from other sources help boost your rank in the search engines. You may have great content, but Google will be more likely to give you a page 1 spot if it can see that others are linking back to your blog.
What Not To Do While Link Building in 2016 (E2msolutions)
Effective Commenting Strategies
Don’t just comment like a crazy person. Learn the best ways to use comments to drive traffic to your blog without being spammy.
How to Drive Targeted Traffic with Blog Commenting (Quicksprout)
There’s nothing wrong with using paid ads to promote your blog, but if you’re not careful you could end up throwing a bunch of money into a never-ending abyss.
Instead, take the time to learn the basics of advertising and save yourself some time and [lots] of money.
The king of all free blog traffic – social media. Learn it, love it, live it.
4 Ways to Drive More LinkedIn Traffic to Your Blog (Quicksprout)
8 Easy Steps To Get More Repins On Pinterest (Business2community)
The Ultimate Guide to Getting Pinterest Traffic (Successfulblogging)
5 Ways to Get Traffic From Instagram (Kimgarst)
I hope all these resources help answer some of your questions about blogging basics. If you’ve committed to building a great blog then you already know it takes work, but understanding a little about these can really save you a headache later on.
Let me know what you think!
What’s been one of your biggest struggles with blogging?
*Hey hey, some affiliate links were used in this post, which means if you decide to buy something through it, I might get a little sumthin’ back, which helps me keep this blog running. I’ve tried paying for hosting with memes… it did not go well.